This advert appears currently in the London Underground, on the other side of the tube line.
You can't therefore easily express your confusion on it in situ, so thanks to the miracle of camera phones, I lifted it for enhancement.
I think my confusion is fair.
I can usually tell when the advertising agency is having a laugh with their client, but in this case I dunno.
Do GRANT & THORNTON intend they be an ant that has somehow gone off the rails and believes itself to be a queen, or a stallion of a pack? Wouldn 't that imply
DANGER! DANGER!
DON'T GO THERE PROSPECTIVE CUSTOMER!!
LOWLY ACCOUNTANT HAS SERIOUSLY LOST THE PLOT,
AND STARTED CHANTING SIX LEGS GOOD, TWO LEGS BETTER
Or perhaps the agency has decided Grant Thornton can't see they are having the mickey taken, and so have subtly undermined their intention of wanting to appear as the most dutiful innovative ant there ever was.
C'mon, there is no such thing as a leader ant better than the rest. If you squash 1, another ends up at the front of the queue, 'leading'. Oh dear. That isn't a very good message is it?
Or perhaps agency and firm just don't care enough about making sure the message is water tight and consistent, in which case why would you want to use the services of either?
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